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Thought Leadership

Press & articles

Novus Taps Docter To Lead Data Strategy, Innovation

Appointment TV didn’t go away; it just changed for the better

Media Buying Briefing: Media agencies forge on with other ID solutions regardless of Google’s curtail of third-party cookie deprecation

[Images: Adobe Stock / fizkes]

Learn from cable’s mistakes: The promising ad-supported streaming future

20 tips to gain trust and credibility in the workplace

Media Buying Briefing: Agencies debate biggest questions over TikTok’s future

Bringing Value to Streaming Subscribers

Images: Adobe Stock / TeamX

Don’t fear the new: Taking calculated risks in advertising

Example of a U.S. regional SB campaign.

Why More Brands Turned To Regional Super Bowl Ad Buys

Whitepapers & Infographics

AI in Search: Redefining Success in a Changing Discovery Landscape

In the Age of AI, Ethical Data is a Brand’s Most Valuable Currency

Beyond the Hype: Making AI work for you

Breaking Expectations - Super Bowl LIX Recap

2025 Meta's Fact -Checking Policy Change

2025 CES Recap

Cookies aren't dead yet

Unraveling the Political Impact on the 2024 Video Landscape

2024 CES Recap

Paul DeJarnatt's Point of View on NewFronts

Paul DeJarnatt's Point of View on Streaming Platforms

How to stop spending on people who will never buy

Reentry Readiness Index

COVID-19 Implications Overview

Thinking Locally: leveraging data and building connections