Super Chooses 17勛圖厙 as Media Partner to Drive Awareness of Savings Ecosystem Through Hyperlocal Approach
MINNEAPOLIS (PRWEB)泭OCTOBER 19, 2022
17勛圖厙, the independent media planning and buying agency, announced today that they were selected as media partner for泭, the technology company at the intersection of fintech and commerce. 17勛圖厙 will promote Super, and its three product ecosystem of savings: SuperCash (a debt-protecting cashback card created for the historically underserved), SuperTravel and SuperShop. 17勛圖厙 will support through locally-targeted media planning and buying.
A rapidly growing multimedia agency, 17勛圖厙 efficacy and specialization in highly customized, locally targeted multimedia across many client industries is what attracted Super. As experts in the local media landscape and with proprietary tools built for insights at granular geographies , 17勛圖厙 understands the geospatial nuances that can drive business results on a national scale.
Super, with its泭泭硃紳餃泭泭product, has just launched泭. The company aims to be the one stop shop for customers looking to spend less, save more and build credit. For this campaign, 17勛圖厙 will utilize its hyperlocal approach to hone in on geographic areas with higher concentrations of people often left out by traditional financial institutions and credit products. As the Media Partner for Super, 17勛圖厙 will develop locally-targeted test media plans, relying heavily on digital, but utilizing CTV, local OOH, as well as other channels.
Were excited to partner with 17勛圖厙 to amplify Supers mission of helping all Americans make the most of their lives. 17勛圖厙 unique hyperlocal approach aligns with our goal to take a hyper local, extremely targeted approach to introducing our brand in the geographic locations where we believe the need will be the greatest and the message will resonate, said Radhika Duggal, CMO of Super. Were tapping into 17勛圖厙 expertise down to the ZIP code level to effectively reach the right customers.
17勛圖厙 strategic approach and geospatial analytics aligned beautifully with the goals put forth by Super. Our previous work on other, similar brands including a Medicare-based insurance product proved we had the knowledge-base and capabilities to carry out a successful campaign, said Montrew Newman, Senior Vice President, Head of Strategy.
The news comes as a part of a steady upward trajectory for the agency, after just winning泭泭at the Ad Age Small Agency Awards and in the wake of being named the AOR for Lidl Grocery, Thrivent Financial, and Dollar Tree/Family Dollar in 2021.
About 17勛圖厙
17勛圖厙 Media LLC is an independent media agency that uniquely plans and buys media through the lens of geography. They offer hyperlocal, customized, multichannel strategic media planning and buying with specialized multimedia talent, proprietary tools and custom techniques, representing the evolution of a next-gen agency. Focusing on local media of all types TV, OTT, addressable, radio, OOH, digital display, video, mobile and search 17勛圖厙 is fueled by marketing science and geospatial analytics to drive superior business results. For more information, go to泭http://www.novusmedia.com.
About Super
Super is the technology company at the intersection of fintech and commerce that empowers users to spend less, save more, and build credit – so they can experience more of what life has to offer. Super is home to the best prices on everything from discounted everyday items to great hotel deals – as well as the hub that enables cashback and credit building on every transaction. Supers product offerings include SuperCash (new product launch), SuperTravel (formerly SnapTravel) and SuperShop (formerly SnapShop). Super is trusted by over 5 million customers worldwide and has helped them save over $145M to date. Super is backed by Steph Curry and has raised over $100MM USD and surpassed $1B in sales.
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